The Worlds Best Ineffective Press Release?

the-furnace-young-kato-january-2013-a3-poster (1)I reproduce here a written up version of the press release for the show I am promoting with recently signed headliners Young Kato. Whilst they are a great band, young, on a label and with big tour bookers behind them they have yet to make that leap into the nations concious through appearances and airplay on national radio and TV. So, the show is proving to be a bit of a hard sell! But, persevere I am, and have been frantically sending version of this release out to all the print and broadcast media I can. Now, I have managed to rustle up a BBC interview for the band. However, although I did not send the release to them, the enquiry came from the home BBC radio station of the band, BBC Gloucester. Someone at another BBC station obviously ignoring the majority of the release and covering note, and simply sending it on to the home station. So, not really much use for my show in Swindon! Still, it will be a great show, even if me and the engineer are the only ones watching.

Swindon venue attracts tour date from rising national stars

With Josh Kumra and Gabrielle Aplin having number one singles and the X-Factor success of Jahmene Douglas in the very recent past, music in the Swindon area is experiencing something of a surge in popularity and recognition not seen since perhaps the days of XTC. And although some notable music venues have closed, others are experiencing something of a renaissance. One such is The Furnace on Commercial Road. Recent sell out shows with acts as diverse as original Punk pioneers Sham69 or modern indie dance act Hadouken show there is a demand for quality original music in the town, and as well as nostalgia acts people are wanting to see up and coming, signed and nationally touring bands performing.

One such act that The Furnace is bringing to Swindon is young Cheltenham band Young Kato  who last year signed to influential Manchester-based record label LAB Records and have subsequently released a brilliant debut 4- track EP ‘Young Kato EP’. The EP was been produced by Gordon Mills Jnr (Placebo, Ed Sheeran) and featured lead single ‘Drink Dance Play’, an amazing, punchy track likened to the pop offspring of Friendly Fires and Morrissey, a track about living every day like it’s your last. Averaging an age of just 18, Young Kato have already caused quite a stir on the national music scene “We are pop, and we’re not afraid to say that”, says front man Tommy Wright (19). “People describe us as having an Eighties’ influence, with our synth and guitar combination with big pop chords”. The second single from their EP, ‘Breakout’, will be released on January 14th and coincides with the band’s first headline tour of the UK, including a finale on 25th January in Swindon at The Furnace.

Main tour support comes from Portia Conn (also signed to LAB records) a 20 year old singer from Stratford. Her 2nd single “Burning Little Holes” is out now – a great slice of guitar heavy power-pop with sultry vocals and a hugely addictive melody. Portia is perhaps best known for her contribution to Deaf Havana’s “Little White Lies” single. In addition The Furnace are pleased to be able to present 2 local acts on the bill.

Swindon’s Old Colours (formerly Anchor & The Wolf) have a unique style, incorporating cinematic, sountrack-style compositions and blending it with contemporary, radio-friendly Folk and Rock-Pop. They have toured up and down the UK, sharing the bill with the likes of Turin Brakes, Stornoway and Ledra Chapman.  The group have been supported by Tom Robinson of Radio 6 and hailed by BBC Introducing as a ‘band to watch for”. Recent festival appearances include 2000 Trees, OneFest, Fieldview, The Camden Crawl Afterparty and Southsea Festival.

Salute The Magpie are from all over Wiltshire. The band has developed over a short space of time into a tight, melodic and diverse group. Using a base of classic indie guitar music and gradually introducing more unique and modern elements into the mix, they suit fans of bands as diverse as classics Joy Division and The Smiths through to more modern outfits like Foals, Bombay Bicycle Club and The Maccabees. Debut EP “Conversations” is three and a half tracks of indie pop wizardry, complete with a vocalist who sounds like Morrisey’s little brother.

The Furnace, in association with The Agency Group present:

Young Kato

with support from: Portia Conn, Old Colours and Salute The Magpie.

25th January 2013. Doors 7.30pm

Tickets £5 advance, £7 on the door.

Available from The Rolleston, or online at http://swindontickets.co.uk/product_info.php?cPath=34&products_id=736

Related Links:

Young Kato – http://www.facebook.com/weareyoungkato

Portia Conn – http://www.facebook.com/portiaconn

Old Colours – http://www.facebook.com/OldColours

Salute The Magpie – http://www.facebook.com/SaluteTheMagpieUK

LAB Records – www.labrecs.com

The Furnace – www.thefurnace.org.uk & http://www.facebook.com/furmaceclub

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